Built in public. Every day.
BUILT BY US.
FOR THE WORLD.
I'm Lavell Russell — from the hood to the command line. More than storefronts: I build tools, platforms, and apps that help real people move faster instead of replacing them. One new build, every single day.
A WHOLE LOT OF SCOOPS
A playable ice cream shop game — stack the scoops, chase the drip, and beat the rush. Built and shipped in a day. Go run it up.
Play the game →THE PLATFORMS
Everything I ship lives here. Each one built to move people forward.
A Whole Lot of Scoops
Just shipped — playable now
A playable ice cream shop game — stack the scoops, chase the drip, and beat the rush. Pure fun, built and shipped in a day.
Braid Boss
Culture, gamified
A gamified app celebrating Black hair culture — style, braid, and take on salon challenges in a living virtual studio.
Let's Get To The Bag
Sell where you stand
Two doors on one engine: list products in the marketplace and sell where you stand, or hire us to build your own custom platform on the same technology — your brand, your story, your look.
Unapologetically Black
THIS IS WHO WE BUILD FOR
Men, women, and teens — the whole community. Every platform we ship is built to lift all of us.
The Founder
Black women building businesses, brands, and platforms that move culture forward.
The Next Gen
Young builders picking up the tools early — code in one hand, ambition in the other.
The Architect
Decades of craft and wisdom, finally meeting technology that works for them.
The Future Engineer
Teens who see the system and decide to build a better one.
A product a day
THE BUILD NEVER STOPS
Every day I ship something new — a tool, a workflow, an SOP — and document the whole process. Follow the streak, steal the lessons, build your own.
FOLLOW THE JOURNEY
Every build, every lesson, every win — documented across the platforms.
MORE THAN A STOREFRONT.
TOOLS THAT UPLIFT PEOPLE.
I'm proof that the hood produces architects, not just consumers. Tools, platforms, apps, workflows — whatever your business needs to move faster, let's build it.
Apply for a BuildEverything on this site is free to explore — business happens one platform at a time.